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FROM THE BLOG

Thinking on PI intake and on-scene capture.

Short reads for firms that want to understand why speed to lead is the only metric that matters on-scene — and how attribution changes the way legal media gets bought.

SPEED TO LEADJuly 8, 2026Why the first firm to respond signs the caseA crash happens on a Saturday night. By Monday morning, when your intake team returns the voicemail, the case is usually gone. Not because your firm wasn’t good enough — because someone else answered first.Read — 4 min →ATTRIBUTIONJune 24, 2026How PI firms are closing the billboard attribution gapPersonal injury firms are among the biggest buyers of out-of-home advertising in America — and among the least able to say what any single board actually produces. Firms keep buying because billboards work in aggregate. Which ones work is the question nobody could answer.Read — 5 min →ON-SCENE CAPTUREJune 10, 2026What claimants actually do after an accident — and how to be thereAsk anyone who’s been in a crash what the first hour was like and you’ll hear the same word: blur. Adrenaline, phone calls, a tow truck, someone else’s insurance card. Almost nobody documents the scene well — and the scene is where the case is strongest.Read — 4 min →

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© 2026 ALEC — a Client Intake Solutions product. ALEC collects facts and evidence; he does not provide legal advice, and no attorney-client relationship is created through ALEC.